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Despite little ones popping up all over your feed, your family, and maybe your own household (!), the best baby clothes can be quite difficult to nail down. Especially if it's your first go at parenthood or if you're looking to impress loved ones with a thoughtful baby gift or something special for a one-year-old. Youth Board Shorts
Sure, people will say, “They outgrow everything so fast—don't buy too much!” They're not wrong, but trust that babies (and their sweet little digestive tracts) will demand them in multiples. We also can't deny that in the age of everyone being a documentarian, parents always have cameras at the ready (looking at you, G-mas and G-pas of the world). So, if you’re the style-loving kind by nature, it’s impossible to resist adding some high-end options to cart.
Before we get into the best baby clothes and what brands to buy them from, a word on secondhand clothing: yes. Just, yes. Whether you're buying them from your local Goodwill or receiving them from a fellow parent, or will soon have clothing to donate from your own babe, few things are better than giving gently used clothing new life. If you're getting a present for a new dad or a gift for new mom, or are simply in the market for fresh clothing for your little, there are generally three tiers to think of.
Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upwards of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies' clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Ah, the going home outfit. New parents everywhere look forward to baby's big debut and take the opportunity to dress them accordingly in something special, whether a onesie that says something like “Hello, world!” or a special dress. In general, the choice is yours, but make sure to consider the weather. Babies can't regulate their body temperature the same way older children and adults can. The general rule of thumb, according to the American Academy of Pediatrics (AAP), is to dress newborns in one more layer of clothing than an adult would wear in the same conditions.
We also recommend avoiding clothing that restricts baby's leg movements. Hospitals require babies go home securely strapped into a car seat, and some layettes—like gowns cinched at the feet—won't allow you to properly strap them into their seat.
Much like price, this is a matter of preference—stylewise, budgetwise, and shopping-habit-wise. If you prefer convenience, get even comfier at your preferred mass retailer of choice. If you like shopping small, first start at your local indie kids’ store, then hop online for curated pieces you'll low-key want for yourself.
Whether you’re searching for organic-only options, going for neutrals, or trying to make every moment a matching one, keep scrolling to shop some of the best baby clothes around.
Bulk bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn't feature, like Uniqlo and Old Navy, have excellent choices but sizes are often snapped up soon as they launch. (You can blame that on their amazing prices.)
Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they're breathable and great for playing indoors—or outside in the warmer months.
Save when you shop for the best baby clothes with these H&M promo codes.
H&M Five-Pack Cotton Bodysuits
H&M Extra-Soft Leggings
Target clothing isn't as cheap as you may think, but it's because the bull’s-eye overlords are simply not skimping on quality. If you're shopping Target baby clothing, you're probably going to check out with Cat&Jack, an in-house label that often features trendier seasonal styles (and makes for great baby gifts).
Save when you shop for the best baby clothes with these Target promo codes.
Cat & Jack Baby Gauze Jogger Pants
Carter's Knitted Bear Slippers
Carter's has been selling irresistible baby clothing for a long time—158 years, to be precise. If the vibe at Carter's feels familiar to you (too-cute-to-handle ’fits and really great deals), it may be because it's a sister company to OshKosh B'gosh. The difference is Carter's is more focused on babies, from newborns to two-year-olds. The best thing about the American retailer is its newly launched (in 2021) Little Planet by Carter’s line, which features organic children’s clothing at some of the most affordable prices we’ve seen.
Save when you shop for the best baby clothes with these Carter's promo codes.
Carter’s Baby Three-Piece Striped Little Shorts Set
Carter’s Baby Two-Piece Shark Bodysuit Pants Set
Yes, the place you buy yourself top-notch gifts also has top-notch gifts for newborns and babies. Here you'll find a wide assortment of parent-loved brands like Magnetic Me (makers of stretchy modal cotton sleepers that have magnetic closures instead of zippers), the print-happy Posh Peanut, cute swimwear from Ruflebutts (not a typo), and more. Don’t forget to shop must-haves for winter from some trusted brands like L.L. Bean and The North Face; teddy bunting or puffer snowsuit, anyone?
Save when you shop for the best baby clothes with these Nordstrom promo codes.
Rufflebutts Rainbow Stripe Long-Sleeve Rash Guard Swimsuit & Hat Set
Magnetic Baa Baa Baby Magnetic Footie
There's just something about dressing babies like they're headed to a ’90s commercial shoot. Gap is a must-shop for baby clothing in classic styles, and though it's not the most affordable of the big-box retailers, a ton of sales take place throughout the year, so a great deal isn't all that hard to come by. (Don't sleep on the clearance section either.)
Save when you shop for the best baby clothes with these Gap promo codes.
Gap Baby Organic Denim Bucket Hat
Want to check out with more than just baby clothing? Some diapers, bibs, or binkies, perchance? Amazon has some great finds—from Gerber Baby’s easy-on onesies (with more than 49,000 ratings) to the softest Burt’s Bees Baby booties to Colored Organics’ hypoallergenic line of clothes in soothing neutrals and pastels. One not-so-secret treasure? The Amazon Essentials Disney Baby section. Yep, if the parents are Disney fans, consider your search over.
HonestBaby Baby 10-Pack Organic Cotton Short-Sleeve Bodysuits
Amazon Essentials Disney Princess Six-Piece Outfit Set
Come for the essentials; stay for the seasonal styles. To be honest, we put Zara's baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they're usually available only in the largest or the smallest sizes.
Zara Four-Pack of Colorful Socks
So you want to splurge a little on the little? We get it. They're only one year old once. This may be the cutest they'll be their whole life! (Relax, we said may.) There are plenty of mom-and-pop shops that curate beautiful brands in this lane, so after you check your local baby stores, here are some of our go-to places to shop.
Maisonette is the ideal place to find a showstopping present. The multibrand marketplace was founded by Vogue alums Luisana Mendoza and Sylvana Durrett (mothers themselves). You can find squeal-worthy items across a range of budgets. Whatever you do, do not sleep on Maisonette's in-house label Maison Me. It offers luxury-like pieces at more affordable prices, which often go on sale, and it has tons of cute mommy-and-me sets.
Save when you shop for the best baby clothes with these Maisonette promo codes
Maison Me Baby Louisa Dress
7am Enfant The Mitten & Hat Cub Set Teddy
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. Seriously, we dare you not to smile as you peruse its rainbow PJs, printed kimonos, and adorable newborn one-pieces.
Monica+Andy Hospital Cuddle Box
Monica + Andy Little Darling Knit Top + Bottom
Welcome to your dream marketplace for the whole family. Smallable is a Parisian company that curates brands from all over the globe, with a focus on European labels and those that are socially and environmentally conscious. If you have an interest in OEKO-TEX-certified, GOTS-certified clothing, and more sustainably sourced goods with responsible manufacturing practices, you can shop items directly through Smallable's Greenable selection, which includes editor-loved brands like Konges Sløjd, Búho, and Petit-Bateau.
Garbo & Friends Striped Bloomers
Does the parent shop at Ssense or Lisa Says Gah? Are you also contemplating a gift subscription to kewl diaper brand Freestyle World? They'll love Milk Teeth. It's an indie brand with a fresh take on kids’ clothes (read: the opposite of “sad beige”). Yes, you can find some of the same things at MiniOlie—like this beanie and its twin—but the LA-based brand is beginning to produce its own über-promising products that you'll want to dress the little one in, stat.
Milk Teeth Cabana Shorts Set
Milk Teeth Mini Mary Janes
Milk+Bots, based in the Pacific Northwest but available for global shipping, offers the best of both worlds: popular international brands and up-and-coming designers. Shop its online boutique for fun, whimsical pieces that don't take themselves too seriously. Case in point: Who needs a hoodie when they can have a cat helmet?
Rylee + Cru Floppy Sun Hat
Milk Bots Silly Silas Teddy
For incredibly soft and impeccably designed clothing, head to Mori. The brand produces clothing that's not only comfortable and thermoregulating but also sustainable and highly durable; its signature material is a blend of organic cotton and organic bamboo from viscose. We recommend this brand especially if you're gifting a baby layette or in need of a life-changing sleep sack (that'll live up to future kiddos).
Hanna Andersson is an Oregon-based company that parents have turned to for decades. It's primarily known for print-forward, ultra-comfy clothing that you can buy for the whole family. It was founded by Gun Dunhart, a Swedish woman, in the ’80s and you can still find that Scandi sensibility at Hanna Andersson. If there isn't enough to love already, the brand also has fun partnerships with beloved pop culture characters (like Snoopy and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo's in.
Save when you shop for the best baby clothes with these Hanna Andersson promo codes.
Hanna Anderson Baby Print Dolman Sleeve Dress & Leggings Set
Hanna Anderson Baby Rash Guard Suit
Janie & Jack launched in 2002, and it's a mainstay for people looking to dress little ones as miniature Coastal grandmas and grandpas. (This may come as no surprise, considering it's now owned by Gap's parent company, Go Global Retail.)
Save when you shop for the best baby clothes with these Janie & Jack promo codes.
Janie and Jack Grace Smocked Set
Janie and Jack Palm Pique Polo Romper
A brand that really needs no explanation, except to say: You know the mom or dad who would simply adore seeing their little one in this British label's playful, vibrant, and photo-ready outfits.
Save when you shop for the best baby clothes with these Boden promo codes.
Boden Jersey Jumper Logo Romper
Boden Ivory Ducks Appliqué T-Shirt
Surprised? Of course not. You'll want to keep tabs on Bloomingdale's for midrange and high-end baby and kids’ clothing. Just prime your cart for those Brown Bag sales.
Save when you shop for the best baby clothes with these Bloomingdale's promo codes.
Ralph Lauren Layette Printed Two-Pack Bodysuit
Ugg Unisex Keelan Suede & Shearling Booties
And now the category most parents wouldn't shop for themselves—but gifters might. These are retailers that dish out designer threads for kids, and offer great resale opportunity. Will these novelty items usher them in as @thepeoplegallery's first-ever infant style icon? We don't know! But try these parents may.
Yes, you can shop Collina Strada, Marni, The Row Kids, and Moncler Enfant here (hopefully on sale). But you can also shop Bobo Choses, Tiny Cottons, Organic Zoo, and other more reasonably priced items.
Save when you shop for the best baby clothes with these Ssense promo codes.
Anna Sui Mini Ssense Exclusive Baby Purple Cat Bib
Mini Rodini Baby Brown Hearts Bodysuit
Wilkie's is a New York–based mom-owned shop (currently virtual but soon-to-be IRL). It's like a miniature Maisonette but with a more tailored selection of timeless baby clothing that have an heirloom air to them. Think The Six Bells for babies.
Emile & Ida Ecru Floral Romper
Oso and Me Green Tattersall Reversible Baby Pants
Infant Peter Pan Collar Onesie The Tot makes it exceedingly easy to discover safe products for parents who want toxins nowhere near their kids' bodies (and, to be fair, can afford to do so). The company uses its Tot Test, which includes rigorous third-party testing of things like BPA, lead, toxic dyes, flame retardants, and more. The result is a selection of products with requirements that are well above those of the Consumer Product Safety Commission (CPSC) and the FDA—sensitive skin, made happy.